Wizarding World of Harry Potter
SYFY / USA- Role: Creative Director
- Agency: Loyalkaspar
- Year: 2018
To welcome the arrival of Harry Potter to the SYFY and USA networks we created this fan-forward campaign inspired by the magical manuscripts of JK Rowling. We re-imagined the package as a special hard-cover edition of the book series, creating bespoke packages for each film inspired by the original texts and packed with Easter Eggs for the most fervent students of Hogwarts.
All the News That's Fit to Print
To support the campaign we created a series of editorial bumpers inspired by the Wizarding World's newspaper of record, the Daily Prophet. This flexible toolkit was used across a range of platforms to drive excitement in the lead up to the campaign launch.
Awards
- PromaxBDA NA — Special Event Campaign — 2019
- PromaxBDA NA — Interstitial/Bumper or Campaign — 2019
Credits
- loyalkaspar
- Creative Director: Pete Jeffs
- Art Director: Chris Harmon
- Design: George Prah
- Design: Bryan Louie
- Animation: Ananya Ghatrazu
- Animation: David Conlkin
Related
-
VIEW PROJECT It’s a Fan Thing
SYFY -
VIEW PROJECT 31 Days of Halloween
SYFY -
VIEW PROJECT Who On Horror
Horror Channel