Get Into ItCTV
- Role: Art Director
- Agency: loyalkaspar
- Year: 2018
In 2018, Bell Media’s CTV engaged Loyalkaspar to compete their first rebrand in over twelve years, aiming to position themselves as a digital-forward entertainment brand while cementing attribution over a broad range of programming that included the biggest names in American television.
At the core of the new identity was the ‘Viewfinder’, a flexible yet lightweight framing device that unified their visual identity and strengthened brand attribution. As Art Director, I helped lead the development of the visual identity as it applied across multiple platforms and consumer touchpoints, from on-air to digital display advertising and out-of-house.
- Chief Creative Officer: Beat Baudenbacher
- Producer: Nicole St Germain
- Art Director: Pete Jeffs
- Senior Designer / Animator: Joe Fuller
- Designer: George Prah
- © 2018